The value of subcontracting

November 18th, 2016 16:51 by Phil Kendon

I recently bid for a contract to rewrite some emails for a client who is selling products on Amazon. The emails are a combination of customer service - your product is on the way / here is some additional info - and a request for a customer review, which is very helpful in terms of credibility on the Amazon platform.

The email content, I felt pretty confident to do. I've been working on growing in my writing ability and I've recently done some skills development in this area with Steve Slaunwhite. The only problem was that the job also involved coding those emails for use in the Amazon system, which I know absolutely nothing about.

Either I could walk away from the job completely and lose the opportunity to gain valuable experience in email copywriting or I could find someone to do the coding on my behalf. I chose the latter and I don't regret it at all. A friend of mine is a genius at coding and once I had the copywriting approved, he was able to completely satisfy the customer with a finished product that was exemplary.

It was a win / win / win.

My client was completely happy. My friend entered the dubious world of freelancing and I gained a fee and valuable experience that I would never have been able to do without being open to the idea of subcontracting.

The world of freelance writing is a dynamic place where the innovative and those who are willing to put themselves out there and take some risks are the ones that have the best chance of growing their business and having fun along the way.

I want to be in that category and part of the answer lies in the ability to see the value in subcontracting.